Pound of Ground® Newsroom

Our innovative Pound of Ground products have people talking! Keep up with all the latest media mentions of Pound of Ground, right here.

Videos

Pound of Ground Crumbles on Good Day PA

A television interview with Pound of Ground creator Heidi Meyer on the origin and benefits of the Crumbles, while demonstrating a stroganoff recipe.

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Pound of Ground Crumbles on WDIV Local 4 Detroit

Pound of Ground creator (and busy mom) Heidi Meyer explains the inspiration of Pound of Ground Crumbles, while cooking on camera and discussing recipe ideas.

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Pound of Ground Crumbles on WYMD Detroit

Heidi Meyer discusses her life and career, and what led to her creating Pound of Ground Crumbles, while showing how easy and convenient the product is to use.

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Pound of Ground Crumbles on Daytime Columbus

Television interview of Heidi Meyer, creator of Pound of Ground, shares the frustrations of conventional frozen beef, and how to cook the Crumbles—including a quick beef stroganoff recipe.

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Pound of Ground Crumbles on Listens Live

Heidi Meyer discusses the all-too-common problems of last-minute dinners, how Pound of Ground Crumbles are produced, and the products’ reviews.

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Pound of Ground Crumbles on What’s Up DFW

How do Pound of Ground Crumbles benefit busy parents? Creator Heidi Meyer explains and demonstrates the product, right from her own kitchen.

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Pound of Ground Crumbles on Great Day Houston

Pound of Ground creator Heidi Meyer demonstrates a live comparison of Crumbles versus traditional frozen beef.

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Pound of Ground Crumbles on Spotlight ATX

Heidi Meyer describes her all-natural Pound of Ground Crumbles, with no artificial colors, no preservatives—and no planning!

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Pound of Ground Crumbles on Daytime with Kimberly and Esteban

How do Pound of Ground Crumbles alleviate meal preparation stress? Creator Heidi Meyer explains the benefits and demonstrates how to use Crumbles.

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Pound of Ground Crumbles on San Antonio Living

Recipe suggestions—including Sloppy Joe—for Pound of Ground Crumbles, courtesy of creator Heidi Meyer.

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Pound of Ground Crumbles on SA Live

Heidi Meyer explains the main difference between her Pound of Ground Crumbles and traditional frozen ground beef is convenience. Meyer provides a Sloppy Joe recipe and explains where to buy Crumbles.

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Releases

Pound of Ground Crumbles Revolutionizes the Food Industry

Highlighting the foreseeable category growth of Pound of Ground Crumbles as a first-to-market dinner solution.

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Media Coverage

JBS Introduces Frozen, Uncooked Ground Beef Crumbles

A trade announcement featured in Meatingplace Magazine.

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Pound of Ground Brings Ready to Cook Crumbles to the Table

A trade announcement of the Pound of Ground Crumbles launch featured at Refrigerated & Frozen Foods e-magazine.

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JBS USA Launches Pound of Ground Crumbles

Meat+Poultry announces the proprietary process of Pound of Ground Crumbles.

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Pound of Ground Crumbles Provides a Better Way to Freeze Ground Beef

The National Provisioner featured this piece on Pound of Ground Crumbles, including quotes from creator Heidi Meyer.

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JBS U.S.A. Releases New Pound of Ground Crumbles

This trade announcement in The Shelby Report highlights stores offering Pound of Ground Crumbles.

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Frozen Uncooked Ground Beef

Frozen & Refrigerated Buyer, an industry expert of cold-stored foods, featured this trade announcement for Pound of Ground Crumbles, touting that it “cooks from frozen in less than 10 minutes—no thawing required.”

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Pound of Ground Crumbles Revolutionizes the Food Industry

Today’s Grocer featured a trade announcement declaring Pound of Ground Crumbles “a better way to freeze ground beef.”

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TASTEtest: “How the Beef Crumbles”

Meatingplace Magazine conducts a taste test of Pound of Ground Crumbles with favorable results, citing the superior taste and convenience.

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Please contact Megan or Kim for additional media resources.

Find it in the Frozen Meat Section

Add Pound of Ground to your freezer for real homemade dinners—with no thawing required before cooking.
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